![]() ![]() It recently launched Twitter Spaces, a clone of Clubhouse’s live-audio platform, although Twitter has a poor track record for supporting anything outside the base platform. Twitter is experimenting with new formats for tweets, such as donations and currency for tweets. Dorsey was also CEO at Block Inc (previously Square), which led to complaints from shareholders and even a lawsuit. This may be partly due to the management of Twitter during that period, which included founder Jack Dorsey, then founder Evan Williams, then shortly after that Dick Costolo and followed by another Jack Dorsey turn. Some have argued that Twitter mismanaged both projects, as Vine came well before Music.ly and TikTok, but was unable to capture the market which was clearly there. Twitter has branched out into other areas of innovation, such as short-video with Vine or live-video with Periscope, but both were cancelled by Twitter. Download the guide and start engaging your audience with a fantastic in-app mobile ad experience, including insights on unique formats, optimizing video, and more. ![]()
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